Rehan

1. What reading path has been created by vectors in this advertisement?

The reading path in this advertisement starts from the motorbike which is the main focus as it stands out. Your eyes then begin to notice the writing about the various slogans. The slogans stand out because they have been printed in a white colour.

2. Why do our eyes follow this path?

Our eyes follow this path because the bike and the figure immediately stand out because it is a completely different colour as opposed to the background orange. And then because the writing is white, your eyes begin to notice it. This has been produced in the ad because it helps the viewer understand the purpose of the ad.

1. What meaning has been attatched to this product?

This ad makes strong use of the colour “orange”. Orange in this case is used to imply that the bike is friendly to ride for all people. The black jacket that is worn by the rider makes the bike sttand out amongst the background. The orange background also gives this advertisement a sense of life.

2. Why do you think that the advertiser has used the colours in the following advertisement?

I believe that YAMAHA has used the colour orange in the ad to give it a sense of reality and unrealness. Also it’s used to show that the bike is easy going despite it being said: defy gravity etc.

3. How does this aid the appeal of the product?

This aids the appeal of the product as it tells us viewers that you can have a lot of freedom and  control of the bike but at the same time it informs them that it is still a friendly ride.

Top: The Ideal

1. What does the product promise us?

The product promises all motorists that this new motor bike gives you freedom and control and it also is supposed to be beyond this world, from what I can gain from the ad. It also tells us to have some fun and ignore rules.

2. Is there status or glamour appeal?

The slogan tells you that the new motor bike is along the lines of having all possibilities. The ad also uses bright colours such as the orange to entice the viewer into feeling more lenient into buying the product.

Bottom: The Real

1. What is the advertisement selling?

This advertisement by Yamaha is designed to advertise and persuade or convince the viewer into buying the brand new Gladiator Motor Bike.

2. What factual information is provided about the product?

The information we can gain from the text at the bottom of the ad is that it is given the name of Gladiator and that the slogan is: “Life Rocks”

Left: The Given Ideology

1. What belief is expressed about product and society?

The belief that the product is designed to express in society is that this new bike has no limitations in terms of freedom and stability control.

2. What attitude is given about the product?

In my opinion the attitude that I feel is given towards the motorbike is a real rockstar, rule breaker, don’t care attitude. By showing the slogans we see that the bike has great capabilities and that it is there to be used on the road.

Right: