Jun 04 2008
Vector Analysis
1. What reading path has been created by vectors in this advertisement?
The reading path in this advertisement starts from the motorbike which is the main focus as it stands out. Your eyes then begin to notice the writing about the various slogans. The slogans stand out because they have been printed in a white colour.
2. Why do our eyes follow this path?
Our eyes follow this path because the bike and the figure immediately stand out because it is a completely different colour as opposed to the background orange. And then because the writing is white, your eyes begin to notice it. This has been produced in the ad because it helps the viewer understand the purpose of the ad.
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