Rehan

1. What meaning has been attatched to this product?

This ad makes strong use of the colour “orange”. Orange in this case is used to imply that the bike is friendly to ride for all people. The black jacket that is worn by the rider makes the bike sttand out amongst the background. The orange background also gives this advertisement a sense of life.

2. Why do you think that the advertiser has used the colours in the following advertisement?

I believe that YAMAHA has used the colour orange in the ad to give it a sense of reality and unrealness. Also it’s used to show that the bike is easy going despite it being said: defy gravity etc.

3. How does this aid the appeal of the product?

This aids the appeal of the product as it tells us viewers that you can have a lot of freedom and  control of the bike but at the same time it informs them that it is still a friendly ride.

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