Rehan

Top: The Ideal

1. What does the product promise us?

The product promises all motorists that this new motor bike gives you freedom and control and it also is supposed to be beyond this world, from what I can gain from the ad. It also tells us to have some fun and ignore rules.

2. Is there status or glamour appeal?

The slogan tells you that the new motor bike is along the lines of having all possibilities. The ad also uses bright colours such as the orange to entice the viewer into feeling more lenient into buying the product.

Bottom: The Real

1. What is the advertisement selling?

This advertisement by Yamaha is designed to advertise and persuade or convince the viewer into buying the brand new Gladiator Motor Bike.

2. What factual information is provided about the product?

The information we can gain from the text at the bottom of the ad is that it is given the name of Gladiator and that the slogan is: “Life Rocks”

Left: The Given Ideology

1. What belief is expressed about product and society?

The belief that the product is designed to express in society is that this new bike has no limitations in terms of freedom and stability control.

2. What attitude is given about the product?

In my opinion the attitude that I feel is given towards the motorbike is a real rockstar, rule breaker, don’t care attitude. By showing the slogans we see that the bike has great capabilities and that it is there to be used on the road.

Right:

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