Rehan

Watch the following video.

1. Describe the term ‘Interactive TV’.

Interactive TV is a new tool through development which is connected to the Internet through phone lines. In interactive TV viewers can download videos which can be viewed on their computer or TV for playback. The point of Interactive TV is to sway people into using new tools and to download etc, instead of watching the TV.

2. Explain the reasons why Interactive TV is now called TV 2.0?

Interactive Tv is now referred to as TV 2.0 because it is next after the original TV. Also with most updates/software the next in a series has 1.5 etc.

3. Outline the positives and the negatives of implementing interactive TV.

The positives of using interactive TV are:

To get more people using their TV-This is a feature which many try to do as they hope to get people using their TV more often and with Interactive TV they will use it more often.

Engage viewers etc.

The negatives though are:

Obesity from using it too much

Harder for elders to use (too much controls etc.)

4. Apple recently released Apple TV – Take 2. Describe the reasons why it needed to be changed.

In Apple TV 1.0 many hacks were able to get through Apple TV. Also in Apple TV 1.0 it was not possible to download content without having a computer. Apple TV Take 2 included new features such as having the ability to rent/purchase movies from the iTunes Store from home it also include the ability for a computer not required to be on to view data.

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