Rehan

Informational Value: The content in the text is shown as ideal and real. It is placed in certain areas that the author has deliberately placed so that the reader will look at each bit of writing and then look at the pictures around it. e.g the first section says: “Still more of them came”. Then it shows the images around it to give a sense of relating to the text. In this case the text says according to a personal opinion that the Rabbits are just too strong and superior.

Salience: The most noticeable section of the text is the white colour as it stands out among the sepia background. This is used so it grabs the viewers attention and directs he/she to the informational value.

Frame: The only frame on my selected page is around the text that says: “Sometimes we had fights”. This is enclosed by the tear marks from the picture.

In the message the informational value from the point of view of the natives tells us that the Rabbits are powerful and strong and are the superior race. It also shows to us that after fighting back the Natives are no match for them and have given up. The salience makes the idea of the Rabbits being superior stronger because throughout the book the concepts the author wants you to remember are placed in a colour that sticks out e.g a light blue against a black shadow.

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